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Building Luxury – How to Create an Affluent Brand Image That Attracts an Affluent Audience

The luxury market has always been a fertile environment for investors. No matter how hard the economy bites, there are people out there with plenty of money and very specific ideas about what constitutes quality. In fact, entering the luxury sector often represents a ‘high-risk, high reward’ scenario for businesses, as investment increases, but volume […]

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The Illusions of Size: How to Make Your Business Appear Larger Than It Is

Image: http://www.skywardtechno.com/blog/wp-content/uploads/2016/01/erp-business-size.jpg You have a small business. Maybe it’s still in the incubation phase and hasn’t even become a business yet – that’s how small it is. If you are going to make any kind of waves as a company, you’ll need to grow. Even if you don’t think you’re big enough to grow just […]

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