The Most Important Aspects of Product Design

If your business is about to enter a phase of product design, it’s important that you think about how the process is going to work and how it’s all going to play out. You don’t want to be caught short by unexpected issues or to miss anything out because of a lack of product design experience. That would only damage the product’s chances of success.

Businesses live and die by the products they put out there. If your latest product isn’t up to scratch, your business could land itself in real trouble, and that’s why it’s so important to get the design phase right and work through all the proper stages. Here are the most important aspects of the product design process.

Idea Generation

Any product design process starts with generating ideas. To begin with, you should take an ‘anything goes’ approach because this is how you flush out ideas and get people thinking and being creative. When people get those creative juices flowing, that’s when you start to hear good ideas that you can actually take forward and work with, and that’s what it’s all about. Keep working at it until you have an ideas you can take forward.


Ergonomics should always be taken into account when designing a new product. It needs to be easy to use and accessible because anything that seems too complicated, fiddly or messy will simply turn customers cold. No one wants to be dealing with that. The entire reason people buy products is to make their daily lives easier and more manageable. That’s something that should remain at the forefront of your minds as you design these products.

Detailed Designs

The design phase definitely needs to go through a detailed design process. This is when you start getting down to the finer points of the product and how it’s going to look and function when it’s assembled and in use in the real world. The detailed design process usually involves the use of Computer Aided Design software, but precisely which software will depend on what kind of products are being designed. Ensure you have the right professionals at your disposal when undertaking this part of the process.

Cost Evaluation

Every design process has limits to how much the products designed can cost to produce. You should always keep eventual costs in mind when designing products because it’d be a waste of your time if you came up with a design that was simply too expensive to manufacture. There are many things that can influence the cost of manufacturing a product, including the manufacturing process itself and the materials used as part of that process. Keep all that in mind and look for ways to keep costs down.

Safety for the User

The end users of your products, your customers, need to be able to use your products safely without any undue risk. That’s why ensuring your products meet all the relevant health and safety standards is so important. You need to think about this before you take the product design process past this point. Rasansky Law Firm deals with liability cases but you don’t want to reach the point where you’re dealing with those kinds of problems. And you won’t have to if you make your products safe.

Prototyping and Testing

When you have everything else sorted, you should be ready to have a prototype of your product built. This enables you to get a better idea of how the product will actually look, feel and function. It’s all well and good looking at things on paper and on computer screens, but you can know for sure until you have an early version of it in front of you. You can then start testing it and maybe even putting it in front of focus groups.


Finally, you need to finish off the final design of the product and think about how you’re going to present it to the world. This can encapsulate many different things, from the packaging of the product to its marketing and advertising. All of that matters because these are all things that will ultimately shape how people see and perceive the product you’re putting out there and asking people to buy.

Product design is never easy to get right. There are lots of challenges that you face along the way and plenty of bumps in the road. That’s just the nature of this kind of work. However, with the right people in place, the process should also be productive and rewarding.


Arnel Ariate is the webmaster of Money Soldiers.

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