Get Your Business Ahead Without Breaking the Bank
If there’s one thing that every new small business owner comes to understand, it’s that the costs quickly add up. As such, you end up spending more money than you’d like just making your business tick over, and not enough money on the things that would push your business forward. If you don’t get smart and find some low-cost methods for getting ahead, then years might pass, and you’ll still be in the same position as you always were. Let’s make sure this doesn’t happen! Below, we take a look at four cost-effective ways to drive your business forward. You can thank us later.
Leverage Your Free Options
It might sometimes seem unfair when you look at the resources of the gigantic businesses and then look at your own. On paper, it’s not a fair fight. But who needs paper when you have a digital world that’s more advanced, nuanced, and certifiably the future? It’s all about using your free resources. Just look at social media: it’s impossible to think of many people are one or more of Instagram, Facebook, and Twitter. If your company is inherently interesting and can avoid making their profiles all about them, you’ll find that you build your followers list, even with a minimal budget!
Get Smart with Leads
As good as your social media will be in drumming up interest in your company, your leads are going to be what really brings in the revenue, especially if you’re offering B2B services. As such, it’s imperative that you get smart with this aspect of your business, and use all the tools at your disposal. It’s possible to greatly increase the number of leads you get by using a cost-effective B2B sales tool called Visual Visitor, which will show you who’s visiting your site, how often, and what they’re looking at. By making one small addition to your operations, you could greatly increase your sales numbers.
You don’t have the time to take care of all the tasks that would push your business forward, and you don’t have the budget to hire an employee to do it for you. So what do you do? Accept that you’ll need to stay where you are, or do something about it? The latter, of course. By outsourcing your specialist and repetitive tasks to a third party, you’ll free up time and get expert help without the long-term financial commitment.
Word of Mouth
You don’t have the budget to market your product or services everywhere. OK, no problem. Instead, use the tried and tested method: good old word of mouth! Studies have shown that people are much more likely to use a company if it has been recommended by someone they trust. Encourage your customers to leave reviews, and offer them a discount if they bring other customers to you. This way, you won’t just be putting your business in front of people who may have no interest; you’ll straight away be dealing with interested parties who are eager to buy.