People who are thinking about starting an online business have many things to keep in mind.  They need to worry about how the website will be marketed so that the general public will find out that the site exists.  They need to make sure that the quality of products and services they offer are as good as those offered by their competitors.  Inventory needs to be sufficient to meet the demand that is anticipated.  Customer service will also need to be looked into.  If customers have a question about an order they have placed, someone from the website must be available to talk to the person and solve their problem.  Along the lines of customer service, live chat comes into play.  Here are some of the reasons why live chat is critical for online businesses.


It is Convenient for the Customer

Live chat services are essential for online businesses because they are a convenient way for customers to be able to communicate with websites they are dealing with.  One of the biggest complaints that people have when they require customer service from an online company is the amount of time they need to wait on hold to talk to a live representative.  This wait time can frustrate and even enrage many of your customers.  Needless to say, the last thing you want to do is anger the people who are helping to keep your lights on.  Therefore, offering a live chat service is an easy way to solve the problem of lengthy phone wait times.  A customer can easily log on and start a chat with a representative.  He or she can have all of their questions answered in a much faster time than it would take to wait on hold to talk to a person.  Most people have busy lives.  Their time is very precious to them.  You need to take this into consideration when you are deciding whether or not to offer live chat to your customers.


Live Chat Provides a Greater Amount of Privacy

Perhaps a person is in an office with other people within earshot.  This person may not want his or her conversation overheard by all of the people in the area.  Live chat offers a way to communicate that does not require a verbal conversation that could possibly be overheard by nearby people.  The privacy offered by live chat is very valuable to many people.  If your online business offers products or services that many people would not want their coworkers to know about, live chat will give them the ability to conduct their business without their entire office becoming aware of what they are doing.  Once again, when you are considering various customer service options such as live chat, you need to put yourself in the position of your customers.  What would you want if you were them?


It is Easy

Aside from the convenience and privacy provided by live chat, it is also easy for most people to use, especially people who are behind a keyboard all day.


Arnel Ariate is the webmaster of Money Soldiers.

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