How to Improve Your E-Commerce Campaigns?
Every online entrepreneur wants their business or brand to succeed in the digital marketplace – including you, right? In fact, you’ve probably already built your foundations and have implemented a few solid strategies to drive traffic and sales. But even then, you might still ask yourself, “How can I optimize my campaigns and drive even more sales?”
Well, here’s a little secret: it only takes small changes to see better results in the PPC field. So, without further ado, here are four strategies you can implement right now to improve your paid campaigns for e-commerce.
Always do A/B testing
Every e-commerce business owner or entrepreneur should learn the value of A/B testing. One ad copy across multiple platforms is not enough, and it might be a waste of too much money. Even if you already have a campaign that has been running for some time now, you still have to explore other strategies and ads as well. After all, marketing is about trying various ways to approach potential customers.
Typically, this means testing out at least 2 or 3 ads at a time to see which one/s your audience will respond to best.
Extra tip: one way to approach this is to highlight different selling points in your copy to see which one matters the most to your audience.
The last thing that you want is to pay for clicks that don’t lead to sales (or at least hot leads). And if your keywords aren’t vetted regularly, you might keep on hitting an audience that won’t even consider buying your products.
Here’s an example: Say you are an online retail store specializing in office clothing. In your ad, you might use terms such as “job,” or “career,” causing job hunters to click on your ads.
To save your money for web users who you actually want your PPC ads to reach, make sure to constantly monitor your clicks, and cut those keywords (and ads when needed) that don’t convert.
Time your ads right
Most PPC platforms, such as Google AdWords and Facebook Ads, allow you to set the time and day for your ad’s visibility. So, once you have researched and established the best time to advertise to your audience, make sure to focus your ad efforts around that time.
Take not: different groups behave differently in specific times of the day – make sure that you understand your audience well enough to reach them at just the right time.
Learn the importance of remarketing campaigns
Customer loyalty and re-engagement are two things that you should learn to focus on as
well. After all, you will be targeting past visitors and buyers–people who are actually
interested in your brand. With the right remarketing strategy, these existing customers
will likely convert a second time around.
E-commerce campaigns will only continue to convert for as long as you nurture and continuously improve upon them. There are plenty of ways to improve your campaigns, but we hope that this list will get you started in the right direction. Best of luck to you and your efforts to drive sales and conversion!
Some Final Words…
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