Advertising and communications are some of the most important aspects of running an Australian business today.  To have an edge in any market, a business must gain and keep the attention of their potential and current customers.  The best way to do this is to hire a quality printing company to create and print eye-catching and interesting print advertising; from banners to rack cards and signs and mailed advertising.  Boring and low quality advertising print will only turn potential customers off, if it is even noticed.  The printing service a company uses will have a major impact on the success of that business.  That is why choosing the best printing service is of utmost importance for any business.  To make sure you are choosing the best printing services available to your business, follow these tips.

 

Printing is not a DIY

The first step in choosing a printing service is to not do it yourself.  To save money, many companies are attempting to do their printing in-house.  This can overwhelm companies and take their focus away from the product or service that their business was meant for.  Most of the time, companies are not properly equipped to do their own printing, nor do they have the experience to create quality, eye-catching ads to promote their own business.  Spending the money to hire a professional printing service to do the printing for you will be worth the investment in the end.

 

The Guarantee

A professional quality printer will guarantee their work.  They should offer a money-back guarantee, or a replacement product, if you, for whatever reason, do not like the final product.  Perhaps there was a spelling or grammar error, a picture was the wrong size, or the shade of colour you choose didn’t print the way you thought it would.  The best printing services will guarantee their work, as they want you to be a happy and satisfied customer.  Choosing a company that does not offer this guarantee could leave you with thousands of wasted dollars in printed products that you cannot use, or that will not be an effective way of advertising.

 

Creativity and Options

A business should also be sure that the printing service they choose offers lots of variety and options.  The service should be artistic, creative, and know how to catch the eye of potential customers.  They should offer a variety of products in many different sizes and shapes.  There should also be many graphics and colours to choose from so the company can individualise their printing products.

 

Turnaround Times

Before deciding on a printing company, it is also a good idea to check on their deadlines and turnaround times.  If there is a slight chance that you may ever need something printed for your company in short order, find out if this will be possible.  Ask how much time the company will need to finalise and fulfill your order.  If you don’t think you can live with their turnaround times, check on other printing services.

 

Choosing a printing service is an important step for any business, no matter their product or service.  When you choose the best service, you know that your company will gain customers and be viewed in a positive light.  By following these tips, you can be assured that you will choose a printing company that is a good fit for your business.  Click here for printing services online from Discount Printing.

Tom
 

Arnel Ariate is the webmaster of Money Soldiers.

Click Here to Leave a Comment Below 10 comments
Nick | Millionaires Giving Money - February 25, 2014

Great post Arnel. I always try to create professional material for my business in order to promote quality and professionalism. Thanks for sharing.

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Marie @ PF Pro - February 25, 2014

Printing service is not that easy, you need to be meticulous in order to have a good result. Just last week I went to a printing company and ordered a tarpaulin for my daughter’s birthday.

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Alphagraphics Newbury Park - February 28, 2014

Printing is definitely not a DIY thing if you want it done right. Thanks for the advice.

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Andy Selcho - May 29, 2014

Great advice. Professional is must for businesses who want to stand out from the competition. Thanks for your insights.

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Richard Thompson @ Alphagraphics - September 3, 2014

Great tips, I have tried to print my own posters before, but they turned out really bad and tacky… I now only use professional printers if I am printing anything that I would want to display. Great post.

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Arnel Ariate - May 15, 2015

That’s great to know, Susan. Good luck with your business.

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bryan flake - July 22, 2015

I love that you have an entire paragraph about printing not being a DIY endeavor. Your point about printing in-house, taking the attention away from the product, is key to any developer of a product. It seems twice more effective to create the product and then turn it over one hundred percent to a separate entity that can creatively catch your advertising vision for the product. They do that every day. As the creator of the product, you don’t.

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Jonah Rivera - August 4, 2015

Starting a printing service business really needs a lot of hard work and effort. You just have to do mostly all the work if you don’t have enough capital for the business. One of the biggest hardships on starting this business is finding the right people to hire that is capable and will provide quality work.

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Tyler Meredith - October 4, 2016

I like what this article mentions about the investment of professional printing being worth it in the end. It makes sense that it could be beneficial as the quality of prints would really have an effect on the people receiving them. It’s something to keep in mind for any sort of printing whether it be flyers, magazine inserts, or memos. Thanks for sharing!

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Shad Morris - October 5, 2016

My friend is thinking about printing a few things for a project, and wasn’t sure who he should hire to do it. It’s interesting that a professional company will actually provide a guarantee for their work. It’s nice that there are companies out there that are confident in their work, and can provide it for you.

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