When you’re starting out in business, it’s important to keep all costs to a minimum. You need to establish yourself in your chosen sector without having to pay out a great deal of money and one area which is important is print costs associated with marketing materials and stationery. Printing can range from business cards to trade show stand materials and the costs can quickly add up if you don’t think about the clever ways to save money.
Shop Around
As you are new in business, there’s every chance you don’t have a network of suppliers to turn to for essential items such as letter headed paper and company brochures. If you are going to need a high volume of copies for items such as compliment slips, look online for local print shops to initially do the job for you on a good quality photocopier rather than paying for several boxes from a large print company. Ensure you receive the best quality work you can afford by researching the different print shops and use online comparison websites to find reviews from other customers.
Coffee Table Press by Danny Ayers, on Flickr. This work is licensed under a Creative Commons Attribution 4.0 International License.
Build Relationships
Building relationships is vital at any stage of the development of a business and at the start, it is even more crucial. Rather than just ordering online, visit the shop to meet the manager and see the tailored packages they offer. They may be able to offer you a discount because you’ve visited in person; if they don’t, then ask if they will consider giving you a small reduction in price such as 5% with the assurance of further business in the future.
Be Creative
If you have a creative flair, you can use the internet to design and print your own materials. There are websites where you can create a logo, produce a template letterhead and even free tutorials to teach you to use graphic design packages if you want to take the extra step and cut out the cost of a designer altogether. They are fun to try and even if you don’t think that you have the skills needed, many websites use software to generate images for you, so you don’t need to be particularly artistic. All you then need to do is copy the end results to your computer and add to your Word documents. If you take this route, ensure you have a good quality printer so the finished results look professional and impress any potential clients.
If you find that you need a small injection of cash to fund your initial marketing materials, have a look at payday loans online at payday-choice.com. A payday loan is designed for both those who receive a salary from an employer and people who are self-employed.
The early days of any business mean a great deal of excitement for the venture and its future. There’s a huge amount you want to achieve and one area is getting your brand out there and making sure people know your name. Creative use of your print budget means that you can communicate with your audience, start to secure orders and look to a really successful future.
