How Can Online Catalog Software Help Increase ROI for Marketing?

Gone are the days when a product catalog was expected to only showcase the offerings of a business with high-resolution images and catchy descriptions.  In an age of multi-tasking, product catalogs, too have been compelled to don new avatars and nowadays, digital catalogs have to not only shine the spotlight on the offerings of a business but also act as the latter’s digital marketing agent.  An online catalog software program, like the one that Ceros offers, allows you to create catalogs that also double up as marketers and help you increase the ROI on your existing marketing efforts.  Here’s how:

By Showcasing Your Products in Their Full Glory to Entice Customers

As an astute business owner, you know that no amount of clever marketing messages can convince the intelligent customer if the latter does not get to have a glimpse of your products and feel satisfied.  So what better way to convince the discerning buyer than by having your products laid out in front of him?  An online catalog software program paves the way so you can create interactive catalogs that not only support high-resolution detailed images but also let you embed animations and videos.

So if you are a jewelry store owner, you can embed interactive animations in your catalog to give prospective buyers 3D views of the various ornaments.  If you sell domestic labor-saving appliances, you may put up a how-to video along with images of the gadget to convince customers of the convenience and ease of using the device.  You can rely upon the rich multimedia content that you embed in your digital catalog to convince viewers about all that is positive about your offerings.

catalog of stories by carrie-ann-nelson, on Flickr.  This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

By Complementing Your Social Media Marketing Efforts

An online catalog software program allows you to create documents where you can also embed social media sharing buttons.  The presence of these buttons encourages viewers to share their favorite content with their friends on social media.  And there you are.  Your content has gone viral even without you having to spend extra on social media marketing!  What is more, if you happen to have an influencer amongst your viewers, you can be sure that you have managed to increase your sales drastically without needing to invest in additional marketing efforts.

By Identifying Customers Who Have Shown a Marked Interest in Your Products and Reaching Out to Them with Focused Messages

Your digital catalog created using the Ceros online catalog software can track customer behavior and especially, how they interact with your content.  This means that you can get to know when a customer clicks on a product to learn more about it apart from of course, knowing what he buys.  This enables you to identify individuals who are genuinely interested in your offerings and thus send focused marketing messages to them.  This absolutely increases your chances of converting them.

kaboompics / Pixabay

The Ceros online catalog software is ideal for small business owners who cannot afford to spend a fortune on their digital marketing efforts.  The software provides them the opportunity to increase their ROI for marketing purposes.

Carrie Ryder wrote this article.

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