Even A Free App Could Make An ‘Appy Customer Of Your Business Bank Balance
Anyone starting a business nowadays faces certain expectations. Once, getting off the ground was about nothing more than creating a product and finding a place to sell it. Now, businesses don’t stand any chance if they don’t embrace web design, social media, and even blogging.
As if that weren’t enough, a new addition has recently joined this list. Now, a business looking for success also needs an app with their name on it. All the better for reaching an even broader audience. Consider it glorified marketing.
The issue is, of course, that marketing doesn’t work if people have to pay for it. At this stage, no one knows who you are. Why would they pay to download your app? You simply can’t stick a service charge on that baby. Instead, you need to offer a free app, regardless of how much you spent creating it.
That can come as a real blow. But, a free app doesn’t mean you don’t still stand to make that money back. In case you aren’t convinced, read on to find out how you could still be quids in.
Spreading the word
As with any marketing method, your app helps spread the word. All you need to do is make sure your design is relevant to your business. Those in fashion retail, for instance, may want an app in which a character can try on their stock. Hairdressers could develop something which lets users cut hair. All these little fun games catch attention and put your services in people’s minds. Add to that a healthy dose of your logo and brand name, and they’re sure to come spending soon enough.
The inclusion of ads
Okay, we’ll level with you. Including ads for other companies in your marketing app can seem a little backward. What is this; marketing inception? In truth, using non-competitive advertisements could fast see you earning a side income. Again, keep these relevant without doing yourself out of business. For example, hairdressers could charge a shampoo company for a slot. If you’re unsure where to get started here, turning to resources like the Mopub mobile exchange could be your best bet. Such services work on creating the best publisher and marketer connections, thus allow you to see cash coming in before your app even hits the app store. Doesn’t seem like such a strange idea now, does it?
The chance of paid additions
You can also include paid bonuses within apps. People may not want to spend before they know you, but that will soon change once they’re hooked. Perhaps your best option would be to unlock new worlds or benefits for those with a receipt number. This provides an incentive to not only spend with you, but also look at your products. Or, you could offer the chance to outright pay for additions. Either way, if you get this right, you’re sure to be an ‘appy camper in no time. You’ll certainly never doubt the benefits of offering a free app again.