3 Measures That Will Attract The Best & Brightest To Your Company

When a company looks to hire new employees, many people assume that the power balance sits comfortably in the company’s favor. After all, the company is the one who will decide whether to make a job offer, and the prospective employee will be hoping for a job offer – so it seems fairly simple to see where the power lies in this exchange.

However, if a company is looking to hire the best possible employees, the power balance shifts somewhat. While the company still holds the majority of the cards, truly outstanding candidates tend to know their worth, and will thus be assessing the company during the interview, asking if the organization is one that they want to be a part of. High-quality candidates are so sure of their worth to a company that they can, and do, decline job offers if the company doesn’t meet their standards.

As a small business owner, it’s fair to assume that you want these high-quality candidates to accept any job offer that you make. To help you achieve this, below, we’ve put together three key measures that will ensure your company is highly appealing to every candidate you wish to hire…

Offer healthcare coverage

Without a doubt, the best incentive you can offer to prospective employees is healthcare coverage. Unfortunately, many small business owners shy away from offering healthcare to their employees for fear of the cost, but this measure is more affordable than you may initially think. You can keep the cost under control by taking the time to research local small business health insurance agencies, checking reviews to ascertain which providers are most suitable for smaller firms, and understand the need to provide cost-effective plans as a result. When you have a shortlist of firms, contact each individually for a customized quote, then study your company’s budget to see if such a measure would be feasible. If it is – and hopefully it will be – then there’s no downside to moving forward; 70% of employees would sacrifice other perks in favor of excellent healthcare coverage.

Provide commute-related financial benefits

Quite naturally, employees tend to resent high commuting costs – after all, they are spending money to get to the place that lets them earn more money, which seems a little self-defeating. To counter this, you could offer a scheme when you supplement a percentage of commuting costs or offer financial incentives for using eco-friendly options such as public transport.

Consider implementing a four-day week

While this measure isn’t so much of a ‘perk’ or a financial supplement, it genuinely nevertheless a measure that all companies should consider if they hope to attract the best possible candidates to their company.

Over recent years, a movement towards a four-day working week has taken hold: employees work the same number of hours, but over four days rather than five.

The benefits of a four-day week have been astounding. Employees prefer four-day weeks, and businesses have also benefited from the change. As the movement gains ground, offering a four-day week to high-quality employees genuinely could tip the balance in your favor, and allow your company to stand out as innovative, up-to-date, and forward thinking.

In conclusion

By exploring the options above, you can be sure of persuading high-quality, highly-qualified, and best-of-the-best candidates to accept a role within your organization. What’s more, you stand to benefit too, as your company is boosted by their skills and expertise, resulting in the long-term success you need.